Original travel explaining why ‘gratification travel’ will be the next big trend


First we had an increase in ‘slow and immersive vacations’, then there was talk of ‘making vacations’, quickly followed by ‘hyper-local travel’ – if nothing else, the pandemic has shown that there had been a change in the way we want to travel.

Identifying the latest trend is quirky tripwho predicts that “gratification trips” will be the next big thing.

The tour operator, which specializes in bespoke tours, reports that it is booking longer, more expensive and more decadent holidays than before the pandemic, with nearly a quarter (23%) of current bookings for trips longer than 15 days and the average holiday price in the first quarter of 2022 18% more than in the first quarter of 2019 – and this is only expected to increase.

When Original Travel asked its 9,000+ Instagram followers if 2022 would be the year they finally take that trip they’ve always wanted to take, 78% said yes.

Tom Barber, Founder of Original Travel, says: “After years of taking travel for granted and then losing our right to roaming, guilt-free ‘gratification’ is about throwing off the shackles of lockdowns and quarantines to embrace travel and all its pleasures. one more time. No more waiting for “one day” – it’s time to treat yourself and visit that place you’ve always wanted to go, enjoy the experiences you’ve always wanted to try and generally take the vacation you have. always wanted to take.”

What does this actually mean? It’s the type of trip that’s been on your to-do list for a long time – the dream trip you hoped you’d be able to take one day. From gorilla watching in Uganda to hiking in the Himalayas, these are the types of vacations that will be savored and remembered forever. To meet demand, Original Travel has launched a new collection journeys worthy of satisfaction.

“We’ve all been dreaming, planning and anticipating the 2022 vacation for nearly two years, so it’s no surprise that the types of vacations we’re booking now are more ‘decadent’ in one way or another, the people wanting to treat themselves after such a long period of sobriety,” continues Tom.

“Decadence means different things to different people; for some, it’s luxury, for others, it’s hedonism, the richness of experiences or a total change of scenery. The ‘gratifications’ we book are very itinerant trips made up of multiple destinations, excursions and activities and often for families or groups of 3G (three-generation) friends,” he says.

“Recent examples include a seven-week diving trip to Indonesia and Palau, a five-week summer family sabbatical in the United States, and slow, winding train journeys through Italy and France. only the travel is back, but it’s back in the best way possible, and in keeping with our Travel Less, Travel Better mantra.

The tour operator’s philosophy is to place responsible travel at the heart of all its trips. It not only absorbs the carbon footprint of its international flights, but also of car rental and other flights (even if booked independently). Each reservation also contributes to its Foundation, which supports nearly 100 humanitarian projects in 30 developing countries. To date, almost £1.5 million has been invested in support of five key areas: child protection, vocational training, economic development support, preservation of cultural and natural heritage and safeguarding lifestyles of indigenous peoples.


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