Hudson rolls out its loyalty program in North America –


Now available at Hudson’s convenience and duty-free stores, Red By Dufry rewards travelers with exclusive discounts and benefits, boosting brand loyalty

EAST RUTHERFORD, NJ – (BUSINESS WIRE) – Hudson, a Dufry company and travel experience leader with more than 1,000 stores in airports, suburban centers, landmarks and tourist destinations across North America Nord, today launched the Red By Dufry loyalty program, a new way for travelers to shop at Hudson stores and unlock exclusive savings just by enjoying their favorite travel items.

Now accepted at Hudson Travel Convenience Stores and Duty Free Shops across North America, as well as in the more than 50 countries worldwide where Dufry operates, Red By Dufry is a global loyalty program designed to give back to its most dedicated travelers. before, during, and after their trip.

By joining Red By Dufry, travelers enjoy perks and privileges they can’t get anywhere else – including member-only discounts at all tiers, a special birthday reward, perks from premium partner brands and pre-orders through Reserve & Collect, where available. , accessible via a mobile application.

“The loyalty we have with our travelers has always been a core part of who Hudson is, and so we’re excited to offer them even more value, choice and ways to engage with us,” said Jordi Martin. -Consuegra, general manager. Hudson’s Officer. “With the introduction of our Red By Dufry loyalty program, we are giving travelers an additional reason to shop at our stores while finding new opportunities to deliver our traveller’s Best Friend experience no matter where they travel. .”

The Red By Dufry rollout is just the latest way Hudson is integrating digital innovation into its business to create a seamless shopping experience for travelers. Last year, Hudson developed two new digital-focused concepts, Hudson Nonstop, powered by Amazon’s Just Walk Out technology, and Automated Specialty Retail. For other payment methods, Hudson also expanded its self-service payment capabilities, introduced mobile point-of-sale (POS) in its Evolve concept, became the first travel retailer to roll out the Amazon’s palm, Amazon One, and offered to buy online and collect in store (BOPIS) for duty-free purchases.

Take brand loyalty to new heights with exclusive discounts and perks

Shopping at Hudson stores has never been more rewarding. From the day they sign up, Red By Dufry members immediately start receiving exclusive discounts and earning points every time they purchase the products and brands they love.

All new members instantly achieve Silver status, receiving 5% off every purchase*, regardless of how often they buy or how much they spend. The more points a member accumulates, the faster they are able to unlock new membership tiers and attractive higher tier discounts, including 7% off for Gold members and 10% off for Platinum members.

Even after reaching their travel destination, members continue to receive benefits to help them travel well, tailored specifically to their tier. With savings on car rentals from Avis and SIXT and extra Red By Dufry points when booking hotels on HotelsCombined, it’s worth sticking with Hudson.

Ready to start the adventure with Red By Dufry? Register today for a world of opportunities

Registration is simple, easy and free. Start earning points and get must-have products for less by registering in-store or by visiting

To celebrate the launch of Red By Dufry in Hudson stores, new members will receive a sign-up offer of up to 50% off a one-time purchase via digital scratch card and a chance to win a 7-day cruise in the Caribbean. Detailed terms and conditions for the loyalty program and introductory offers are available at and

*Discount excludes magazines, newspapers, alcohol and tobacco, and Apple, Beats and Bose electronics. Not combinable with other promotions or product offers.

About Hudson

Hudson, a Dufry Company, is a travel experience company transforming the world of travel into a world of opportunity by being a traveler’s best friend at more than 1,000 stores in airports, suburban centers, landmarks and tourist places. Our team members treat travelers like friends at our travel convenience, specialty retail, duty-free and restaurant destinations. At the intersection of travel and retail, we partner with owners and sellers and take innovative business approaches to deliver exceptional value. To learn more about how we can make your location a travel destination, visit us at or follow our journey on LinkedIn, Twitter and Instagram.


Hudson Media Contact
cindi buckwalter

VP of Corporate Communications


Comments are closed.