Andy Treys on the secret to success and the disruption of the NFT ecosystem


(Photo: Andy Treys)

After bitcoin emerged five years ago, the minting and selling of non-fungible tokens (NFTs) entered the market, debuting in May 2014 with Kevin McCoy’s digital artwork titled Quantum. A radical inspiration in prismatic hues, the NFT fetched $1.4 million at a Sotheby’s auction in 2021.

With the adoption of new technologies, CryptoPunks came into the picture in June 2017, a unique series of characters created on the Ethereum blockchain, and later that year CryptoKitties launched, a blockchain-based game that allows players to adopt, reproduce and exchange. virtual cats. Both projects went viral, quickly gaining media recognition and gradually moving into the limelight. In early 2021, crypto art and NFTs exploded in popularity and according to data from, NFT sales reached $14.4 billion.

From major projects featured on the OpenSea Marketplace, including Bored Ape Yacht Club and its cousin Mutant Ape Yacht, to Azuki, Cool Cats and Invisible Friends, creators and artists are embracing this movement as a new monetization channel while continuing to push the boundaries. of innovation with digital artwork, collectibles, virtual fashion, games, and more. With so many NFTs and crypto products flooding the digital space, it can seem like a daunting task to establish both value and fruition in an ever-changing ecosystem. But co-founder of the Cereal Club project based on NFT, Andy Treysdiscovered the secret recipe for success.

Adopting a mindset inspired by Kobe Bryant, aka the Mamba mentality, Treys attributes this new way of thinking to not only his victory in the NFT space, but his other endeavors as well. “Mamba Mentality is the secret recipe for life, how to outdo everyone else, be and think differently,” he says. “If you learn to work smarter and harder, everything you want will come to you.”

Treys is an award-winning entrepreneur and the founder of successful startups including muscle lab recovery and wellness salon, become famous a social media marketing agency, Accommodations, a luxury home and exotic car rental company, and of course, cereal club, an NFT collection that consists of 10,000 unique cereal bowls, each with their own unique flavors and attributes. The collection began hitting on February 15, 2020 and sold off its whitelist just 24 hours after the public auction.

Cultivating an exclusive family of enthusiasts, collectors, and NFT finns entwined by charming cereal heads, heart-shaped eyes, and cheerful rainbow tongues, the Cereal Club community is home to members who strive to strengthen the Web3 into the NFT ecosystem and to disrupt the digital world with ingenuity. . “We’ve been working hard behind the scenes to realize our vision for Cereal Club and achieve every step of our roadmap,” says Treys. “Our vision is to become leaders in space.”

Cereal Club’s rarest NFT recently sold for over $16,000 and the brand recently announced via their Twitter page that they have acquired to facilitate direct-to-consumer sales of its cereal line later in the year. “Creating and partnering with major cereal distributors will help us achieve maximum awareness,” says Treys. The project will launch exclusive limited edition web3 integrated cereals in collaboration with other leading NFT projects and athletes involved in the NFT spectrum.

Since its initial launch, the Cereal Club Twitter page has gained over 140,000 followers and its popularity continues to grow. To continue spreading the word and building its colorful community, Cereal Club has partnered with a diversity of brands and projects, including 2022 Super Bowl Champion Aaron Donald and Head of Brand and Game Partnerships John Imah. at Snapchat.

The spread of NFTs is impossible to deny, and many people are killing it in its mix of projects and communities. Cereal Club, however, is one of the last batches that has both the support and momentum to expand significantly.

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