Tourist figures for the month of October; Optimism continues

0

WILLEMSTAD – The CHATA and CASHA associations publish monthly performance figures for hotels, as well as for small organizations, car rental companies and diving schools. In this way, they aim to provide a balanced overview of industry performance and the recovery of the tourism and hospitality sector in Curacao.

CASA Members

October was a good month for many CASHA members as the average occupancy rate was 65.4%. Compared to September (57.1%) this is a slight increase of 8.3%. Three dwellings even obtained occupancy rates above 90%. Occupation was well distributed throughout the island with 99% in Jan Thiel, 91% in Banda Abou and 90% in Pietermaai.

Reservations for November are well underway. November will be the best month for many. The outlook is even better than before COVID. December is going as well. There is still a clear trend towards last minute bookings. January and February are also looking good and most bookings are made 2-4 weeks in advance.

Additionally, car rental companies are doing well, despite the car shortage. There is a high demand for rental cars, however, many companies have been forced to sell their cars to keep costs down during COVID.

The tour companies are also doing very well. Most of them are complete. In addition, diving schools take advantage of the high occupancy rate of accommodation.

Traveling is no longer risk free

Cancellations are still a reality, however, less frequent than at the beginning of the year. The most important reasons for cancellations are: a positive test result and the inability to schedule a test in time. The latter is mainly applicable to American tourists. However, due to the increase in COVID cases, mandatory testing is now also applicable for some European countries.

Many customers ask for a guarantee to cover the costs in case they can no longer travel. This usually requires additional travel insurance, however, customers find it too expensive and expect accommodation to be flexible in this regard. Some accommodations are more flexible than others, as some believe that the traveler should be prepared before traveling. Traveling is no longer carefree and risk-free, and no one can predict what the world will be like in the near future.

Some accommodations offer their clients, who were unable to travel due to COVID, the option to change their booking until the end of 2021. People are still taking advantage of this opportunity, which is why many apartments are full. . Unfortunately, however, these existing bookings do not generate new revenue. It is clear that travelers need a vacation. They spend more money on tours and travel and eat out and a lot more is possible as the 12 hour curfew is no longer a hindrance.

About CASHA

CASHA, the association of small business entrepreneurs in the tourism sector has been active again since 2020 and has 80 members including accommodation, car rental companies, diving schools, taxi and tour companies and attractions. CASHA is active in different working groups, for example: 1. A level playing field: create fair competition for all rentals, diving schools, car rental companies and attractions in Curacao. 2. CASHA quality mark: the implementation of quality requirements. CASHA involves its members as much as possible in their activities.

Performance CHATA members

As for large hotels, October also saw an increase in numbers compared to the previous month and compared to 2019.

Curacao had a hotel occupancy rate of 70.2% in October. Compared to last year (47.0%), this is an increase of 49.2%. Considering the hotel occupancy rate in 2019, this is also a slight increase of 5.4%. The average daily rate was $ 185.66 in October 2021. Compared to the same month in 2020 this is an increase of 48.3% and compared to 2019 it is an increase of 31%. As for the revenue per available room, the figures indicate a significant increase of 121.3% compared to the previous year. From $ 58.86 in 2020 to $ 130.27 this year. Also compared to 2019 (before COVID), this is a 38% increase. The increase from 2019 appears to be a continuous and structural trend since July of this year.

The table below is an overview of the STR numbers for the past two years:

October

2021

2020

2021 vs 2020

2019

2021 vs 2019

Occ.

70.2%

47.0%

+ 49.2%

66.60%

+ 5.4%

ADR

$ 185.66

$ 125.19

+ 48.3%

$ 141.69

+ 31.0%

RevPAR

$ 130.27

$ 58.86

+ 121.3%

$ 94.40

+ 38%

* Smith Travel Research (STR) is the leidende wereldwijde dienstverlener van benchmarking, informatievoorziening en onderzoek voor of hotel industry.

CHATA is cautiously optimistic for the peak season ahead and expects the hotel occupancy rate for the remainder of the year to barely match the figures for 2019. “We expect occupancy. average of 70%, given that there are no drastic changes / measures due to COVID, “according to CHATA.

Due to the pandemic and limitations over the past year and a half, the traveler has become more hesitant to book vacations too far in advance. However, it is remarkable that tourists who visit our island stay longer and spend more. The increase in the daily rate and revenue per number of rooms available is a clear reflection of this. “It’s a positive trend,” according to CHATA. CHATA follows developments closely and on a structural basis and provides much needed support and advice to the government with the aim of recovering and developing the sector as much as possible.

Plus, it’s remarkable how Curacao was number one on the list in October, as the Caribbean island with the highest occupancy rate.

American tourists

The two associations are satisfied with the recent solution for vaccinated American tourists, who can now visit high-risk events with their CDC (American RIVM) QR-code. In addition, the government has announced that it is working on a solution for other non-European QR countries, also allowing these tourists to visit our island and possibly high-risk events with their proof of vaccination.

CHATA and CASHA continue to encourage their members to comply with current measures in order to keep the situation under control and to continue to develop the tourism sector in a safe manner.

Share.

Comments are closed.